CHRISTIAN BREIL | JOHNNIE WALKER
15761
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Category
Branding, Character design, Package design
About This Project

JOHNNIE WALKER invited for a new limited package design for their 200th Anniversary Editon in which “The Striding Man” was supposed to be illustrated in the style of a 1930’s vintage advertisement, but in modern context; socialising with men and women. I staged him into a fictional futuristic airport terminal where he would be surrounded by fans, taking their selfie with him whereas other people capture this moment with their smartphones as well.