Lindt was interested in a new design for the next Limited Edition of the iconic Lindt Gold Bunny. So I created the “U-Bunny”
While the traditional Gold Bunny primarily addresses an older target group and families, the Limited Edition is intended to appeal to a younger target group, such as young couples or singles in urban environments who don’t celebrate Easter in its traditional way, but like the Gold Bunny also for decoration purposes.
I put my images of an urban spring in a typical graffiti sprayed way on a concrete wall.
marker-drawing, digitally colored and put on cement background ©2018